![]() ![]() The new category of political comedy and satire has become very dominating in the programming portfolio of News channels. The political conspiracies and controversies are being dramatically presented to get the eyeballs glued to the channels. The News channels with their efforts to attain maximum ratings and through their spicy news segments and programming are very popular and have got a prominent clout in the TV media scene. The only company that provides, TV media ratings is Media Logic and it is providing ratings of different TV channels through the software Kantar. ![]() The channels are further divided into different genre and there are groups of news channels, entertainment channels, sports channels, cooking channels, local city channels and health channels as well.Ī variety of channels are available for advertisers and it is quite scientific and technical to make media strategies and plans for TV media. More than 70 percent of the households in Pakistan are watching the TV programs of local TV channels. The reach of television is ensured and is verifiable through a countrywide cable network. ![]() The penetration of TV is remarkable and it is being watched all over the country, even in the remotest towns and villages. ![]() The TV, media originated through private sector is not very young and within last 10 years, it has grown and has made its prominent position in the media scene of Pakistan. The conventional media: TV, radio, newspapers, Outdoor, cinemas, close circuit and below the line is still the most effective and important mass media.Īt Time and Space media, we provide complete communication solution and we ensure state of the art services to be available for all clients. The communication to specific audience in geographical pockets and vicinities is much easier and through the modern digital media and social media, target consumer of various age groups and demographics can be touched more precisely.īesides, this huge penetration and presence of digital media, the role of conventional media cannot be denied. The fastest growth of internet across the country and availability of data packages on smart phones have made it easier for the advertisers to tap their target audience. While thinking about the media and media in Pakistan, like every part of the world these days, the most modern and new media that come to our mind is digital media. INTRODUCTION OF TELEVISION MEDIA IN PAKISTAN. ![]()
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